Types of pricing strategies in marketing ppt download

Feel free to download this template from our catalog. Pricing is one of the major elements of the marketing plan. July 2012 these lecture notes cover a number of topics related to strategic pricing. Types of pricing strategies stay out pricing strategy psychological pricing strategy limit pricing strategy price lining strategy skimming price strategy penetration price strategy peak load pricing strategy. Some of the important types of pricing strategies normally adopted by firm are as follows. Download your free product strategy templates powerpoint. Learn what type of career titles are involved in each type of marketing strategy and the level of education typically required by employers of these professionals. Introduction to the pricing strategy and practice liping jiang, associate professor copenhagen business school 14th december, 2016 open seminar of the blue innoship project no.

Tiered pricing involves selling several products at. We use your linkedin profile and activity data to personalize ads and to show you more relevant ads. This strategy is combined with the other marketing. This circle ppt slide contains 10 different strategies for pricing that you should consider for. It can present a cycle of a 6step marketing strategy or 2subsets of a marketing plan.

As you develop a marketing strategy, always focus on the outputs of creating a strong campaign and marketing ops plan, that is grounded in insights and analytics, and differentiated through creative messaging and constant testing and learning to optimize messaging, media mix and timing. The former is used in the early stages of a product to competitive entry and. Define the market segments you will be choosing to reach and even the strategies you initially considered but ruled out. A marketing strategy that is well articulated will enable one. Price is only one element of the marketing mix and the overall marketing strategy must be determined first. Sometimes, how you structure your prices is more important than what the actual selling price is. A business can use a variety of pricing strategies when selling a product or service. Marketing mix product, price, place and promotion marketing mix. It has all the slide designs and models you need to display your individual pricing concept with clear illustrations.

Channel marketing plan involves finding new partners to help transfer products from manufactures to consumers. What the traffic can bear pricing skimming pricing penetration pricing 2. You can browse on our website and you will find more strategic planning powerpoint templates for. Pricing strategies ppt discounts and allowances prices.

If you looking for a professional pricing policy and strategy powerpoint template to implement an effective pricing strategy for your organization or company, then this comprehensive set is your perfect choice. This strategy comprises of one of the most significant ingredients of the mix of marketing as it. In an analysis of hundreds of companies and pricing approaches, we found four pricing strategies that deliver sustainable results see exhibit 1. Marketing strategies of cococola india presented by shahnas a sabitha z. All you need with a download of this template is your contents and data to fill in each slide. Types of pricing strategies in marketing bizfluent. Alternatively, you can find other marketing ppt templates and backgrounds useful for marketing agencies, ad planners or advertisers also can be used for the new model fuzzy marketing powerpoint. Certain pricing models encourage customers to buy more, while others create more risk for you as business owner.

The objective is to provide you with a pricing toolbox, i. The price can be set to maximize profitability for each unit sold or from the market overall. Price is the value that is put to a product or service and is the result of a set of calculations, understanding, research and risk taking ability. Pricing methods types of cost based pricing markup pricing cost plus. Competitionbased pricing means setting prices based on competitors strategies, prices, costs and market offerings. Developing a strong product strategy takes discipline, customer, market and product development insights, and excellent problem solving to get started on your product strategy, download your free product strategy templates. Loss leader pricing specialevent pricing promotional pricing a pricing technique in which prices are reduced for a short period of. In this section, you will find excellent powerpoint slides on marketing and strategy. Product challenges in creating new products idea shortage. B cocacola got the permission to enter the country with a 100 per cent unit in india. Suitable for products with long anticipated life cycles may be useful if launching into a new market. Apuyan, cpa pricing strategies one of the four major elements of the marketing mix is price. Content of the seminar and pdf for marketing strategy. The method strategy must be appropriate for achieving the desired pricing objectives.

Strategic approaches fall broadly into the three categories of costbased pricing. Consumers wont buy products that are priced too high, and a business cant make a profit if its prices are too low to cover its expenses. Download free marketing strategy diagram slidemodel. Pricing policy and strategy powerpoint template for presentation. Setting product prices is one of the most important aspects of attracting customers and achieving profitability.

By using the pricing strategy powerpoint template, the presenters can demonstrate 10 different pricing tactics of your company, or the presenter can educate the people, what is pricing strategy and what are the keycomponents of pricing tactics. It is a type of pricing which involves establishing a price higher than your competitors to achieve a premium positioning. Pricing pricing method or strategy is the route taken by the firm in fixing the price. Auction type pricing, going rate pricing and group pricing are other pricing methods. Developing marketing strategies for enhancing the use of solar energy products anupamaa s chavan 74 chapter 5 marketing strategies an overview marketing strategy is a broad plan for achieving marketing objectives.

Pricing strategy in marketing is the pursuit of identifying the optimum price for a product. Most companies do not encounter it in a major way on a daytoday basis. This step ppt template involves major components of channel marketing that are added in the powerpoint surface. However depending on quality, features and benefits, and even a unique selling proposition manufactured through advertising, a product can price itself at the higher range of category pricing. Pricing is one of the important strategic issue because it is related to product positioning. Pricing strategy is a way of finding a competitive price of a product or a service. But there is need to follow certain additional guidelines in the pricing of the new product. Philip kotlers pricing strategies, also known as the nine qualitypricing strategy, consists of a matrix of nine pricing options. Penetration pricing price set to penetrate the market low price to secure high volumes typical in mass market products chocolate bars, food stuffs, household goods, etc. All slides are designed in powerpoint files ppt so that you can modify and immediately use for your own learning process. It can be used to defend an existing market from new entrants, to increase market share within a market or to enter a new market. The former is used in the early stages of a product.

Any of these methods could be used not only to set an initial price but also to establish longterm pricing levels. Include all the main points of your plan including the four ps. The amount of money expected, required, or given in payment for something. You can use this kind of pricing when your product or service presents some unique features or core advantages, or when the company has a unique competitive advantage compared to its rivals. Positioning as per the marketing and advertising campaign also determine final price. Beyond customer value perceptions, costs and competitor prices, the firm must also think of other factors. Product pricing strategies in marketing types of pricing in. Go ahead and download our marketing strategy pdf version or sign up. A free powerpoint ppt presentation displayed as a flash slide show on id. There are more chances of a decrease in the perceived value of the product or service, the longer a marketing promotion lasts. Other pricing strategies in their search for the best price level, wow wees marketing managers could consider a variety of other approaches, such as costbased pricing, demandbased pricing, prestige pricing, and oddeven pricing. This final price is set looking at consumer perception towards quality and product. Pricing policy and strategy powerpoint template slidesalad. Different pricing strategies in business marketing you.

Furthermore, pricing affects other marketing mix elements such as product features, channel decisions place, and promotion. A pricing strategy takes into account segments, ability to pay, market conditions, competitor. Chapter 10 pricing strategies mktg2100 uon studocu. Product pricing strategies in marketing types of pricing. Product strategy comes down to how are you going to drive better customer value for target customers over competitors, and do it in a financially superior way. Pricing strategy is the policy a firm adopts to determine what it will charge for its products and services. Thats why keeping promotions can prevent the long term damage to the overall pricing strategy. This marketing strategy diagram suggests similar aims and objectives to that of a professional presentation. The study and practice of marketing have broadened considerably, from an emphasis on marketing as a functional management issue, to a wider focus on the strategic role of marketing in overall.

This global marketing strategy ppt is powerpoint presentation template created based on the concept of global marketing and contains inner slides designed covering basic categories table of contents essential for marketing planning documents. Product pricing must conform to going industry and category levels. Channel marketing plan powerpoint template is a special design, which focusing on 5 step channel marketing strategy ppt. Pricing methods the pricing decision is also depending on demand and supply of the commodity.

The goal is the assist companies to position products based on their perceived place in the market relative to the competition. In our experience, effective pricing strategies and tactics can deliver a 2 to 7 percent increase in return on sales. This model relates pricing to the quality delivered. Two types of pricing strategies, limit pricing and predatory pricing are used by firms in a competitive market. Pricingan introduction pricing method or strategy is the route taken by the firm in fixing the price. Ppt marketing strategies of powerpoint presentation. Explore the various types of marketing strategies used by professionals. Psychological pricing strategies marketing essentials chapter 26, section 26. This strategy is combined with the other marketing pricing strategies that are the 4p strategy products, price, place and promotion economic patterns, competition, market demand and finally product characteristic.